Consumer Retorts

I've become a hyper-aware consumer. Well -- I've become a hyper-aware consumer in a really odd way.

I'm far, far too aware of what my criteria is for purchasing almost any product. And I spend far too much time figuring out what said criteria is and then I figure out what that criteria says about me as a person.

Part of this awareness I blame on my experience researching retail and consumer products. I got to log way too many hours at Sapient going through old research about women and their relationship(s) with hair care products. I think the other part is influenced by my upbringing -- I blame my frugal midwestern parents. They drilled into my head that I should really know what I'm getting when I buy something.

If you were to meet me, you'd never guess I could be so neurotic.

Labels: 2002, consumerism